How to Buy Shopify Stock (SHOP) in 2026

How to buy Shopify stock

To buy shares of Shopify, you must have a brokerage account. If you need to open one, here are some of the best-rated brokers and trading platforms.

1. Open your brokerage account: Log in to your brokerage account where you handle your investments.
2. Search for Shopify: Enter the ticker "SHOP" into the search bar to bring up the stock's trading page.
3. Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
4. Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
5. Submit your order: Confirm the details and submit your buy order.
6. Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.

Should you invest in Shopify?

Here's a list of reasons why you might want to invest in Shopify:

• You want to own stocks directly and have time to follow the company.
• You want to invest in a fast-growing company with high stock price appreciation potential.
• You understand how Shopify makes money.
• You like the company's business model and focus on providing commerce solutions.
• You don't need dividend income.
• You like that Shopify is a founder-led company.
• You think the company's decision to sell its logistics business to Flexport is a smart move, and like that it retained an equity interest in that company.
• You think the company's move into AI in retail will be a big growth driver in the future.
• You understand that Shopify isn't consistently profitable.
• You like that the company generates free cash flow and has a cash-rich balance sheet.

On the other hand, there are many reasons why an investor might decide that Shopify stock isn't right for their portfolio, including:

• You don't want to own stocks directly or have time to follow the company.
• You're near retirement and need dividend income.
• You're concerned about how a recession might affect the consumer discretionary industry and the merchants utilizing Shopify's platform.
• You want to invest in companies more consistently profitable than Shopify.
• You're concerned about the risk that shares could lose value.
• You don't think AI will be a major growth driver for the company.
• You don't like the company's decision to sell its logistics business or its investment in Flexport.

Is Shopify profitable?

Profit growth is one of the most important drivers of stock price growth over the long term. As of late 2025, Shopify finally became consistently profitable on both generally accepted accounting principles (GAAP) and a non-GAAP basis.

In the first nine months of 2025, Shopify reported $7.8 billion in revenue, a 23% increase from the first nine months of 2024. The company reported a gross profit of $3.8 billion (19.2% higher than in the same period of 2024). On a continued positive note, Shopify reported $488 million in net income in the third quarter of 2025.

Shopify has delivered sustained and growing profit on a non-GAAP basis. Its gross profit has routinely topped $900 million in each quarter over the past year, while its adjusted operating income has been more than $200 million in every quarter during that period.

The company was also strong and improving free cash flow. It delivered its fourth straight quarter of double-digit free cash flow margin in the third quarter of 2025.

Changes in profitability have a significant correlation with the movement of Shopify's stock price:

As that chart shows, the company's profits initially soared following the COVID-19 pandemic, fueling its rising stock price. However, profits fell off a cliff in 2022, which weighed on the share price. On a more positive note, they've bounced back in recent quarters, which has driven a recovery in the stock price.

Given the impact Shopify's profitability has on its stock price, investors need to watch this metric closely. If the company can return to growing earnings briskly, its stock price could eventually rise to new heights.

Does Shopify pay a dividend?

As of late 2025, Shopify didn't make dividend payments to its shareholders. The company has never declared a dividend. It also doesn't expect to pay a dividend in the near future. Instead, Shopify retains its earnings to fund its operations and expand its business.

The company's fluctuating profitability also affects its ability to return money to investors by paying dividends and repurchasing shares. As the company matures and profits stabilize, it could eventually return cash to investors by initiating a dividend.

How to invest in Shopify through ETFs

Instead of actively investing in Shopify by purchasing shares directly, you also can passively invest in its stock through a fund that holds shares. One way to do that is through an exchange-traded fund (ETF) with a meaningful allocation to Shopify stock.

As of late 2025, 209 ETFs held more than 95.6 million shares of Shopify, according to ETF.com. The biggest holder was the Invesco QQQ Trust Series (NYSEMKT:QQQ). The fund held 25.92 million shares. Shopify was less than 1% of its total allocation.

Meanwhile, another ETF managed by Cathie Wood had the highest allocation to Shopify. It was the largest holding of the Ark Fintech Innovation ETF (ARKF -0.55%) at 8.94% of its holdings. Given their relatively large allocations to Shopify, either Invesco QQQ Trust Series or Ark Fintech Innovation would be an option for investors seeking to gain some passive exposure to Shopify stock.

Will Shopify stock split?

Shopify completed its first (and only as of late 2025) stock split in June 2022. The company completed a 10-for-1 split of its stock. At the time the company announced the split, shares traded at a pre-split price of more than $600.

The company didn't have another upcoming stock split as of late 2024. It likely won't split its stock anytime soon. Shares traded in the $80s towards the end of 2024, not too far above their post-split price. The company will probably wait for shares to gain in value before completing another split since the recent price is accessible to most investors.

The bottom line

Shopify is a fast-growing company. It has quickly become a leader in providing commerce solutions to merchants. It has a long growth runway ahead, which should enable Shopify to grow its earnings (and stock price), making it a potentially compelling investment opportunity for growth-focused investors.

However, Shopify stock isn't for everyone. It's not consistently profitable and doesn't currently pay dividends, making its shares more volatile. Investors need to carefully consider whether they want to invest in Shopify before adding shares to their portfolios.

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