Some of the best growth stocks aren't household names, at least not yet. These up-and-coming companies are still relatively early in their growth cycle. Investors could potentially earn enormous returns as they reach their full potential.
Here's a closer look at some of the most intriguing up-and-coming growth stocks. Although riskier than more mature companies, they offer investors some of the highest return potential.
11 best up-and-comers
Eleven best up-and-coming stocks in 2025
One of the best long-term investment strategies for increasing wealth is to invest in the stocks of companies rapidly expanding their businesses by tapping into new market opportunities, such as solving major problems. People who invest money in emerging companies often reap the highest rewards.
Not every up-and-coming company will be successful, which makes this a higher-risk strategy. Still, the reward for investing in one of these companies can be well worth it since one big win can produce game-changing returns. With that upside potential in mind, here's a list of 11 up-and-coming stock ideas investors might want to consider:
| Name and ticker | Market cap | Sector |
|---|---|---|
| On Holding (NYSE:ONON) | $15 billion | Consumer Discretionary |
| Upstart (NASDAQ:UPST) | $7 billion | Financials |
| Zscaler (NASDAQ:ZS) | $43 billion | Information Technology |
| PubMatic (NASDAQ:PUBM) | $396 million | Communication Services |
| Toast (NYSE:TOST) | $26 billion | Financials |
| Snowflake (NYSE:SNOW) | $80 billion | Information Technology |
| Chewy (NYSE:CHWY) | $17 billion | Consumer Discretionary |
| Lemonade (NYSE:LMND) | $4 billion | Financials |
| CrowdStrike (NASDAQ:CRWD) | $106 billion | Information Technology |
| Coinbase Global (NASDAQ:COIN) | $78 billion | Financials |
| Bill Holdings (NYSE:BILL) | $5 billion | Information Technology |
Here's a closer look at these up-and-coming companies.
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1. BILL Holdings
BILL Holdings is a financial technology (fintech) company that provides small and mid-sized enterprises (SMEs) with financial automation software. The company's software automates the receipt and payment of bills and invoices. It works seamlessly with most popular accounting programs and makes it easy for companies to approve payments.
The artificial intelligence (AI)-enabled, cloud-based company is growing fast. Its revenue rose 22% in its 2024 fiscal year to almost $1.3 billion. Meanwhile, the company has a massive total addressable market opportunity since small businesses worldwide spend almost $420 billion on software and make more than $170 trillion of business-to-business payments each year.
Artificial Intelligence
BILL expects to continue increasing its customer count and transaction volume and expanding its relationships with existing customers. These drivers should enable it to continue growing briskly in the future.
2. Coinbase Global
Coinbase Global is the largest cryptocurrency exchange in the U.S. It allows users to buy and sell cryptocurrencies, such as Bitcoin (BTC 2.77%) and Ethereum (CRYPTO:ETH). The platform completed its initial public offering (IPO) in 2021.
Coinbase aims to build the crypto economy -- a fair, accessible, efficient, and transparent financial system powered by crypto. As more people start trading cryptocurrency and other digital assets, Coinbase will likely continue thriving.
3. CrowdStrike Holdings
CrowdStrike Holdings is a cloud-based cybersecurity platform that relies on big data and AI to detect threats and prevent breaches. Cybersecurity is a rapidly expanding market, considering threats continue to grow. That's powering brisk growth for CrowdStrike. Its annual recurring revenue (ARR) surged 23% in its fiscal year 2025 to $4.2 billion.
The company sees ARR topping $10 billion in the next five to seven years. And that's only a fraction of the opportunity it sees ahead. CrowdStrike believes its total addressable market opportunity for its AI-native security platform should reach more than $250 billion by 2029 as the cybersecurity market grows and the company expands its capabilities.
4. Upstart
Upstart is the leading AI lending platform. It aims to improve access to affordable credit for more people while reducing costs for banks by leveraging the power of AI to more accurately identify risks and approve more applicants than traditional lending models based on credit scores.
The company has worked with more than 3 million customers and 100 banks on $42 billion of loan originations. That's just a fraction of the $3 trillion total addressable market for annual loan originations.
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5. On Holding
On Holding is a leader in the sports product industry, focusing on athletic footwear, apparel, and accessories. Founded in 2010, the company has delivered industry-disrupting innovation, including its award-winning CloudTec innovation. On has grown its presence to more than 60 countries and has sold more than 50 million products.
The company's growing brand awareness is driving rapid sales growth. The company intends to double its net sales over the next few years as it captures more of the massive and growing total addressable market for the sportswear it sells.
6. Lemonade
Lemonade is a tech-based insurance company that uses an AI-powered platform to make it easier for customers to buy insurance and process claims. Customers can buy a new insurance policy in a matter of minutes, and Lemonade can process claims in a few seconds. That's lightning fast compared to the days it often takes traditional insurance companies to process and pay out claims.
The company is growing quickly. Its customer count was almost 2.4 million in early 2025, up 20% from the previous year. It's also collecting a higher premium per customer (up 5% year over year) as it expands its offerings to include renter, home, life, auto, and pet insurance.
Lemonade is steadily growing its car insurance business by expanding to additional states. The company expects Lemonade Car to play a key role in driving accelerated growth in the future. With the insurance industry ripe for disruption, Lemonade can squeeze out a lot of growth by grabbing more market share from traditional insurers.
7. Chewy
Chewy is a pet-focused e-commerce company. It operates an online store and provides pet insurance and veterinary services. The company opened its first physical pet care clinic in 2024 and has expanded its reach into Canada. Chewy earns high praise for its customer service.
The company's sales increased by 6.4% in 2024 to $11.9 billion, driven by a rising average net sales per customer as more customers subscribed to its autoship service. Chewy's expansion into adjacent markets is growing its total addressable market opportunity, giving it plenty of room to run.
8. Snowflake
Snowflake operates a cloud-based data warehouse platform. It offers companies solutions to store all the data they collect while making it easily accessible. This technology is helping companies manage their AI data in the cloud.
The company is expanding rapidly. Snowflake's product revenue soared 30% to almost $3.5 billion in its 2024 fiscal year, powered by new customers and growing its relationships with existing ones. Snowflake sees a massive $342 billion market opportunity by 2028 for its cloud data platform. Its ability to capture this growing opportunity will help it to continue delivering strong financial results.
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9. Toast
Toast is a cloud-based restaurant management software company. The company's point-of-sale and management system helps restaurants enhance their operations, boost sales, and deliver a better guest experience.
The software company grew its ARR run rate by 34% to $1.6 billion in 2024. A big growth driver was its addition of new locations. It added more than 28,000 new locations in 2024, growing the total by more than 25% over the past year to top 134,000. The company still has a long growth runway ahead, given there are around 750,000 restaurants in the U.S. alone.
10. PubMatic
PubMatic developed a cloud-based system to assist digital publishers with selling their available ad inventory to advertisers. The company leverages the power of its owned-and-operated infrastructure to process data and deliver the best results to clients quickly.
PubMatic's revenue grew 9% in 2024 to $291.3 million. Its investments in building its infrastructure and supporting fast-growing markets, like online video, should continue driving above-average growth.
11. Zscaler
Zscaler is a cloud-based cybersecurity platform. Increasingly, employees and customers need to access information stored in offsite data centers instead of a central server. They're also often viewing it from remote locations instead of the office. Zscaler helps them securely access this information from remote locations. The company is also combining its pioneering Zero Trust platform with AI to secure its customers' use of AI applications.
The company's revenue climbed 23% in its fiscal 2025 second quarter. The cybersecurity company continues to grow rapidly as new clients join its integrated platform and existing ones expand their relationships. Companies increasingly find they can consolidate their security architecture with Zscaler's better and lower-cost platform.
It set an ambitious goal to boost its ARR to $5 billion in the coming years (up from an expected $2.7 billion-plus figure in fiscal 2025). Zscaler aims to achieve its bold target by bringing new customers into its network and upselling existing ones.
Related investing topics
These up-and-coming stocks are worth a closer look
These tech-powered companies are all working to provide innovative solutions to some of the biggest problems facing other businesses and consumers. Their innovation positions them for robust growth in the coming years. Investors should at least consider putting these up-and-comers on their watch list.
FAQ
Up-and-coming stocks FAQ
What are the 10 best stocks to buy right now?
The best stocks to buy right now can change based on market conditions and other factors. However, in early 2025, some of the 10 best stocks to buy were:
- PayPal (NASDAQ: PYPL)
- Airbnb (NASDAQ: ABNB)
- CrowdStrike (NASDAQ:CRWD)
- MercadoLibre (NASDAQ: MELI)
- Shopify (NYSE: SHOP)
- Walt Disney (NYSE: DIS)
- Intuitive Surgical (NASDAQ: ISRG)
- Berkshire Hathaway (NYSE: BRK.A)(NYSE: BRK.B)
- Amazon (NASDAQ: AMZN)
- Alphabet (NASDAQ: GOOG)(NASDAQ: GOOGL)
What stocks will skyrocket in 2025?
It's anyone's guess what stocks will skyrocket each year. However, in 2025, artificial intelligence is the hot investment trend, so companies focused on AI have been skyrocketing in recent quarters. Notable AI stocks include Nvidia (NASDAQ:NVDA), Microsoft (NASDAQ:MSFT), and Alphabet (NASDAQ:GOOG)(NASDAQ:GOOGL). These and other AI stocks, including up-and-coming names like BILL, Upstart, CrowdStrike, Zscaler, and Snowflake, will likely continue riding the current wave higher in 2025 and potentially beyond.
