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What Is a Brand Moat?

By Kristi Waterworth – Updated Jun 18, 2025 at 12:03AM

Key Points

  • Brand moats protect businesses by building unique, strong brands that attract loyal customers.
  • Top brand moats include Nike, Harley-Davidson, and Starbucks, synonymous with specific lifestyles.
  • Investing in companies with strong brand moats offers longevity and premium pricing benefits.
Key findings are powered by ChatGPT and based solely off the content from this article. Findings are reviewed by our editorial team. The author and editors take ultimate responsibility for the content.

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