Industries That Thrive During Recessions

Historically recession-proof industries

Several industries tend to experience relatively steady demand in both good times and bad. That makes them fairly recession-resistant (although no industry can be accurately labeled 100% "recession-proof"). These industries include:

Healthcare

Healthcare stocks tend to be relatively recession-resistant. People can't defer most healthcare spending. When you're sick, you need to see a doctor and buy medicine. Some examples of companies in the healthcare industry that tend to do well in recessions are:

1. Johnson & Johnson (NYSE:JNJ): The iconic healthcare company develops and sells medical devices and pharmaceuticals. These products benefit from stable demand throughout the economic cycle, making investing in Johnson & Johnson stock relatively safe during a recession. One evidence of this is its unbroken streak of 62 consecutive annual dividend increases, keeping it in the elite group of Dividend Kings.
2. CVS Health (NYSE:CVS): This health company operates a leading drugstore chain, administers a large-scale pharmacy benefits program, and provides health insurance to many people. Demand for its services remains relatively stable even when the economy falters.
3. Pfizer (NYSE:PFE): Together with its partners, Pfizer makes some of the world's best-selling pharmaceutical drugs and vaccines, covering a wide range of medical issues. People need access to these lifesaving products, no matter what's happening in the economy.
4. UnitedHealth Group (NYSE:UNH): The diversified healthcare company offers a broad array of products and services. These include information and technology-enabled health services, healthcare coverage, and benefit services people need during economic downturns.
5. Medtronic (NYSE:MDT): The medical device maker tends to produce relatively steady growth. That has certainly been the case with its dividend, which has risen for 47 straight years.

Consumer staples

People need to eat even when the economy hits a rough patch. However, consumers tend to shift their eating habits from dining at restaurants to preparing more food at home. Grocery stores and packaged food makers tend to be highly recession-resistant. Likewise, other consumer staples, such as household and personal products, tend to experience stable demand in recessions.

Some examples of recession-resistant companies that manufacture or sell consumer staples are:

1. Kroger (NYSE:KR): Grocery stores such as Kroger, one of the country's largest supermarkets by revenue, tend to benefit from recessions as consumers cook more often at home.
2. PepsiCo (NASDAQ:PEP): Pepsi makes several well-known brands (e.g., Pepsi, Quaker Oats, and Aquafina) that line grocery store shelves. PepsiCo's sales tend to remain relatively stable during difficult times, putting it in a strong position to weather a recession. The company extended its dividend growth streak to 53 straight years in 2025.
3. Procter & Gamble (NYSE:PG): The household and personal products company sells familiar brands, such as Pampers, Downy, Tide, Charmin, Gillette, Head & Shoulders, Dawn, and Crest. Its consumer product brands remain in demand during recessions. It delivered its 69th consecutive annual dividend increase in 2025.
4. General Mills (NYSE:GIS): The leading maker of packaged food products owns beloved brands such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Pillsbury, Betty Crocker, Yoplait, and Annie's. Its brands never go out of style. Instead, demand tends to pick up when people shift their food spending from restaurants to eating at home.
5. Kenvue (NYSE:KVUE): The former Johnson & Johnson subsidiary is one of the world leaders in consumer healthcare products. The company sells iconic brands, including Listerine, Tylenol, Neutrogena, and Band-Aid, which tend to see relatively steady demand during recessions.

Utility companies

Even when businesses close and people lose their jobs during recessions, demand for electricity, water, waste collection, and natural gas remains relatively stable. Utilities and utility-like companies generate reasonably consistent earnings throughout recessions. Some examples of utility-type companies include:

1. American Water Works (NYSE:AWK): The nation's leading water and wastewater utility company produces steady earnings supported by government-regulated rates. As a result, it tends to generate very stable revenue.
2. Brookfield Infrastructure (NYSE:BIPC)(NYSE:BIP): The globally diversified infrastructure company owns utilities, pipelines, power lines, data centers, cell towers, and a range of other infrastructure assets. Its businesses generate contractually secured or government-regulated cash flows that remain stable during a recession. 
3. NextEra Energy (NYSE:NEE): The company owns a large, Florida-focused electric utility and a leading energy resources business that produces renewable energy, transports natural gas, and provides electricity. Its businesses generate stable revenues secured by government-regulated rates and long-term, fixed-rate contracts. The utility has increased its dividend for 30 straight years.
4. Williams (NYSE:WMB): The natural gas infrastructure giant operates critical pipelines that move gas and other energy commodities from production basins to market centers. Williams' assets generate stable cash flows backed by long-term contracts or government-regulated rates. 
5. WM (NYSE:WM): This waste collection and recycling company generally has steady revenue streams since the demand for its services doesn't diminish much in recessions.

Cost-conscious retail

Consumers tend to spend carefully during recessions. Many people begin buying less-expensive items. They also typically eliminate optional expenses, such as paying professionals to take care of routine home and car maintenance. Instead, they usually spend more money at dollar stores, home improvement centers, discount retailers, and auto parts stores. Some examples of retail companies that typically benefit from recessions include:

1. Walmart (NYSE:WMT): The leading chain of grocery and discount department stores tends to benefit from recessions as more consumers shop its "always low prices" to save money.
2. Dollar General (NYSE:DG): Cost-conscious consumers shift their spending to discount items and often buy from this low-priced retailer.
3. Home Depot (NYSE:HD): The leading home improvement retailer can benefit from recessions because they spur consumers to tackle more do-it-yourself projects to save money.
4. Costco (NASDAQ:COST): The membership-only warehouse store operator allows customers to save money by purchasing goods in bulk. 
5. Realty Income (NYSE:O): The retail real estate investment trust (REIT) focuses on owning income-producing properties leased to recession-resistant retailers. Its portfolio features grocery, convenience, dollar, home improvement, and drug stores. The REIT has delivered 30 years of consecutive annual dividend increases.

Diversified portfolios better withstand recessions

Recessions are inevitable, so investors should construct truly diversified portfolios to weather downturns. The key to creating a diversified portfolio is investing in companies across multiple sectors, including recession-resistant ones.

Any diversified portfolio should include a mix of financially strong blue chip stocks with the financial fortitude to withstand a recession. Blue chip stocks are attractive to investors during recessions because they typically pay dividends, providing them with a tangible return in the form of income. Blue chip stocks in recession-resistant industries tend to be especially stable, which can help lessen the blow of a market sell-off from a recession.

Add some recession-proof businesses to your portfolio

The hottest stocks in recent years have been in the technology and communications industries. Many investors found it easy to build a portfolio that skewed toward these growth-focused sectors by buying stocks related to megatrends such as 5G, streaming services, cloud computing, social media, and artificial intelligence (AI).

Unfortunately, these sectors are not immune to a recession. An economic slowdown could cause businesses to reduce capital spending, which might cause them to cut back on expensive upgrades to 5G or cloud computing. Companies also tend to pull back on advertising during recessions, hurting ad-driven sectors such as social media and some streaming services. As previously noted, consumers tend to eliminate extra costs during recessions, which can affect streaming services and other entertainment options.

That's why it's important to diversify your portfolio to better withstand a recession by adding some defensive or countercyclical stocks in the consumer staples, utilities, bargain retailing, and healthcare industries. Doing so can help your portfolio blunt some of the potential negative impacts of a recession.

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