What is the best streaming service to invest in?

Netflix is the best streaming stock to invest in. It's a pure-play on streaming and the industry leader. It's also growing at a solid clip while increasing its profitability and free cash flow.

What is the fastest-growing streaming company?

According to The Hollywood Reporter, the fastest-growing streaming service in 2025 was Vix. The Spanish-language streaming channel owned by TelevisaUnivision grew its subscriber base by 18% to 10.5 million paying customers.

What are streaming stocks?

Streaming stocks are publicly traded companies that stream video or audio content over the internet.

Can you buy stock in HBO?

No, you can't buy stock in HBO. However, you can invest in Warner Bros. Discovery, which owns HBO.

Is Netflix stock a good investment?

Netflix has been a phenomenal investment over the years. As of early 2026, the video streaming leader has produced a staggering 66,820% return (around 31.5% annualized) since its initial public offering (IPO). That past performance alone doesn't necessarily mean Netflix will be a good investment in the future. However, the company continues to grow its subscriber base, revenue, and earnings briskly. That enables it to reinvest in licensing and producing the new content needed to keep its existing subscriber base happy while continuing to attract new customers. It also agreed to acquire Warner Bros. Discovery's streaming and studio businesses, enhancing its ability to retain and expand its customer base. While Netflix is unlikely to match its past returns, it could still deliver above-average returns.

What factors influence the performance of streaming stocks?

Several factors influence the performance of streaming stocks. Changing consumer content preferences, rising costs, recessions, and other factors can affect streaming stocks.

Are there ETFs that include streaming companies?

Several ETFs include streaming companies, including the First Trust S-Network Streaming & Gaming ETF (NYSEMKT: BNGE).

Best Streaming Service Stocks for 2026 and How to Invest

By Matthew DiLallo – Updated Feb 11, 2026 at 11:44 AM EST | Fact-checked by Frank Bass

Key Points

The streaming market is on track to grow from $345 billion in 2025 to over $465 billion by 2030.
Consumers spend an average of three hours and six minutes on streaming daily.
Streaming stocks are attractive long-term investments due to rising revenue streams.

Loading paragraph...

State of Streaming

Loading content_cards...

Loading paragraph...

Ticker Information Table
Name and ticker	Current price	Market cap	Dividend yield
Netflix (NASDAQ:NFLX)	$85.97	$363.6 billion	0.00%
Walt Disney (NYSE:DIS)	$101.83	$180.1 billion	1.21%
Roku (NASDAQ:ROKU)	$130.09	$19.3 billion	0.00%

Data as of May 29, 2026. Showing 3 of 3 total entries.

Loading ticker_table...

1. Netflix

Loading paragraph...

NASDAQ: NFLX

Netflix

Today's Change

(-0.45%) $-0.39

Current Price

$85.97

Key Data Points

Market Cap

$364B

Day's Range

$85.66 - $86.64

52wk Range

$75.01 - $134.12

Volume

877.3K

Avg Vol

39.5M

Gross Margin

49.44%

Loading company_card...

As the company that started the streaming TV party, Netflix remains the largest pure-play streaming service, with more than 325 million subscribers in over 190 countries. More than a third of video streamers rate Netflix as their favorite streaming platform, citing its interface and user experience.

Netflix is a prolific producer of TV shows and movies, providing its growing user base with an ever-expanding content library. The company plans to spend $20 billion on content in 2026, up 10% from the prior year. It has also expanded into new areas to accelerate its business growth, including live sporting events and video games. Netflix has also started allowing advertisers to tap into its engaged user base.

The company made a bold move in 2026 to expand its streaming platform by agreeing to acquire Warner Bros. Discovery's (WBD -0.11%) studio and streaming businesses. It fought off several other suitors with its $72 billion all-cash deal. The transaction will bolster its content vault and production capabilities. The entertainment conglomerate Warner Bros. Discovery formed via the merger of Discovery and WarnerMedia and offers the HBO Max streaming service.

Loading paragraph...

2. Walt Disney

Loading paragraph...

NYSE: DIS

Walt Disney

Today's Change

(-1.83%) $-1.90

Current Price

$101.83

Key Data Points

Market Cap

$180B

Day's Range

$101.83 - $103.76

52wk Range

$92.19 - $124.69

Volume

13.3M

Avg Vol

9.5M

Gross Margin

31.63%

Dividend Yield

1.21%

Loading company_card...

Disney launched its much-anticipated Disney+ streaming service in late 2019, just in time for the COVID-19 pandemic. By early 2026, Disney had over 195 million Disney+ and Hulu subscribers. Additionally, Disney owns ESPN+ in the U.S.

After years of heavy investment, Disney's direct-to-consumer streaming services are now profitable. That helped boost the entertainment, sports, and experiences giant's overall profitability.

The company's vertically integrated operations -- spanning valuable real estate assets in its theme parks, cruise ships, merchandising, broadcast television, and in-house video production technology -- give it plenty of cash to invest in new content. Now well established in the online TV era, Disney is poised to continue leading the streaming revolution.

3. Roku

Loading paragraph...

NASDAQ: ROKU

Roku

Today's Change

(-0.76%) $-1.00

Current Price

$130.09

Key Data Points

Market Cap

$19B

Day's Range

$130.01 - $133.48

52wk Range

$71.20 - $133.48

Volume

76K

Avg Vol

2.6M

Gross Margin

44.19%

Loading company_card...

Loading paragraph...

Ticker Information Table
Name and ticker	Current price	Market cap	Dividend yield
The Trade Desk (NASDAQ:TTD)	$21.56	$9.9 billion	0.00%
PubMatic (NASDAQ:PUBM)	$11.68	$531.3 million	0.00%

Data as of May 29, 2026. Showing 2 of 2 total entries.

Loading ticker_table...

1. The Trade Desk

Loading paragraph...

NASDAQ: TTD

The Trade Desk

Today's Change

(1.92%) $0.41

Current Price

$21.55

Key Data Points

Market Cap

$9.9B

Day's Range

$20.97 - $22.15

52wk Range

$19.74 - $91.45

Volume

665.8K

Avg Vol

20.2M

Gross Margin

77.83%

Loading company_card...

This cloud-based software company is a buy-side platform, meaning it helps automate the purchasing and management of marketing campaigns for companies that pay for advertising.

Streaming television, also known as connected TV (CTV), has been one of the fastest-growing segments for The Trade Desk. And it's likely to remain so for some time as the entertainment industry rapidly migrates to internet-based video.

2. PubMatic

Loading paragraph...

NASDAQ: PUBM

PubMatic

Today's Change

(2.10%) $0.24

Current Price

$11.68

Key Data Points

Market Cap

$531M

Day's Range

$11.36 - $11.94

52wk Range

$6.15 - $13.88

Volume

992.9K

Avg Vol

741.6K

Gross Margin

63.22%

Loading company_card...

Loading paragraph...

FAQ about streaming stocks

Loading faq...

About the Author

Matt DiLallo has been a contributing Motley Fool stock analyst specializing in the energy, industrials, and real estate sectors since 2012. He also covers dividend-paying stocks, pre-IPO companies, ETFs, and other investing topics. He holds an MBA from Liberty University.

TMFmd19

@MatthewDiLallo

Matt DiLallo has positions in Alphabet, Amazon, Apple, Comcast, Netflix, PubMatic, Roku, The Trade Desk, and Walt Disney and has the following options: short March 2026 $125 calls on Walt Disney and short May 2026 $280 calls on Apple. The Motley Fool has positions in and recommends Alphabet, Amazon, Apple, Netflix, PubMatic, Roku, The Trade Desk, Walt Disney, and Warner Bros. Discovery. The Motley Fool recommends Comcast. The Motley Fool has a disclosure policy.

Best Streaming Service Stocks for 2026 and How to Invest

Key Points

State of Streaming

1. Netflix

Key Data Points

2. Walt Disney

Key Data Points

3. Roku

Key Data Points

1. The Trade Desk

Key Data Points

2. PubMatic

Key Data Points

Related investing topics

Best Media Stocks for 2026 and How to Invest

Best Communication Stocks for 2026 and How to Invest

Best Social Media Stocks to Buy in 2026

Best E-Commerce Stocks to Buy in 2026 and How to Invest in Them

FAQ about streaming stocks

About the Author

Read Next

Stocks Mentioned

Motley Fool Stock Advisor’s Latest Pick

Premium Investing Services

State of Streaming

Best Media Stocks for 2026 and How to Invest

Best Communication Stocks for 2026 and How to Invest

Best Social Media Stocks to Buy in 2026

Best E-Commerce Stocks to Buy in 2026 and How to Invest in Them

Key Data Points

FAQ about streaming stocks

What is the best streaming service to invest in?

What is the fastest-growing streaming company?

What are streaming stocks?

Can you buy stock in HBO?

Is Netflix stock a good investment?

What factors influence the performance of streaming stocks?

Are there ETFs that include streaming companies?

The streaming phenomenon

1. Netflix

2. Walt Disney

3. Roku

1. The Trade Desk

2. PubMatic

Key Trends in the Streaming Industry

Is investing in streaming services right for you?

What to look for when investing in streaming stocks

Related investing topics

FAQ

Top streaming service stocks in 2026

Key Data Points

Key Data Points

Key Data Points

Best streaming advertising stocks in 2026

Media conglomerate companies offer streaming exposure, too

How to invest in streaming stocks

Tips for Investing in Streaming Stocks

Key Data Points