Liquid Death's founder, Mike Cessario, wanted to make drinking water cool. He and his partners had an idea to create an edgy water brand that would get more people to drink healthier beverages more often. They also wanted to help curb plastic pollution by putting water in cans instead of plastic bottles.
What they thought would be a niche concept has become a global brand. The company has grown its sales to more than $333 million annually in a few short years. It expects that number to continue growing briskly as more people learn about its growing product line, which includes more than canned water.
Liquid Death's growing popularity has many people eagerly anticipating its initial public offering (IPO). Here's a look at what you need to know about Liquid Death and how to potentially buy its stock ahead of its IPO.
Is it profitable?
As a private company, Liquid Death doesn't need to publicly disclose its financial results, so there wasn't a lot of publicly available information about its profitability as of mid-2025.
According to a post on TapTwice Digital, the company generated $333 million in revenue in 2024. Its sales have risen from $263 million in 2023 to $110 million in 2022.
However, while Liquid Death is rapidly growing its sales, there's no public information about whether it's profitable yet.
Becoming profitable and growing its earnings will be important to the company's future. It will enable Liquid Death to retain earnings to fund its growth instead of relying on outside investors. Investing those retained earnings to expand should help increase the company's value for shareholders.
The bottom line
Liquid Death is quickly becoming one of the most popular water brands. Its sales are growing briskly, and it's working towards becoming profitable. This combination has investors thirsting for its IPO. If it can deliver on its promise of profitability, its stock could be a winning IPO.
Related investing topics
FAQ
About the Author
