The software-as-a-service (SaaS) model now dominates much of the software industry. SaaS companies sell cloud-based software through subscriptions, delivering regular updates to customers and recurring revenue to the business.
That steady revenue has fueled strong growth across tech and strong investor interest. Many SaaS stocks still trade at premium valuations, a trend that accelerated after the pandemic. Paying too much can limit long-term returns, but not every SaaS company is priced for perfection. A handful offer more reasonable valuations alongside solid growth potential.
Best SaaS stocks in 2026
If you want to invest in SaaS companies that are reasonably valued, consider these five options:
| Company | Ticker | Dividend yield | Industry |
|---|---|---|---|
| Microsoft (NASDAQ:MSFT) | $3.0 trillion | 0.87% | Software |
| Adobe (NASDAQ:ADBE) | $103.4 billion | 0.00% | Software |
| Salesforce (NYSE:CRM) | $183.1 billion | 0.84% | Software |
| Shopify (NASDAQ:SHOP) | $165.1 billion | 0.00% | IT Services |
| Palantir Technologies (NASDAQ:PLTR) | $365.3 billion | 0.00% | Software |
| ServiceNow (NYSE:NOW) | $120.2 billion | 0.00% | Software |
| CrowdStrike (NASDAQ:CRWD) | $107.5 billion | 0.00% | Software |
1. Microsoft
NASDAQ: MSFT
Key Data Points
For 45 years, Microsoft (MSFT -0.32%) has dominated the market for traditional software. Microsoft Windows is the standard operating system for PCs, and Microsoft Office remains the productivity suite of choice.
However, Microsoft's dominance was tested by the proliferation of mobile devices that do not use Windows, as well as competition from Alphabet's (GOOG +0.33%) (GOOGL +0.54%) Google products, including Google Workspace, Docs, Sheets, and Slides.
Microsoft eventually abandoned its PC-centric strategy, bringing first-rate versions of its Office applications to Apple products and mobile devices, and launching Office 365, a subscription-based version of Office. With Office 365 garnering at least 89 million consumer subscribers, Microsoft has preserved its lead in the productivity software market.
Another SaaS product from Microsoft is Teams, the company's collaboration software and competitor to Slack, which quickly gained subscribers during the pandemic. Teams aims to be a one-stop shop for collaboration, offering group chats, video meetings, and related features.
Microsoft isn't a pure-play SaaS company, and its stock has historically been expensive relative to earnings. But the company has successfully transitioned to selling subscription-based software and grown its SaaS business by double digits while maintaining its market dominance. Both revenue and earnings have been growing swiftly, driven by its success in SaaS and the emergence of artificial intelligence (AI).
2. Adobe
NASDAQ: ADBE
Key Data Points
Best known for its creativity software, such as Photoshop, Adobe (ADBE +1.61%) sets industry standards. Cheaper and even free Adobe alternatives are available, but that hasn't been enough to derail the software giant's market leadership.
Adobe has gone all-in on subscriptions, announcing back in 2013 that it would stop developing new versions of its stand-alone creative software in favor of selling subscription products. The move has paid off in a big way, with Adobe's revenue reaching almost $23.8 billion in its fiscal year 2025, up from just $4 billion in 2013.
Transitioning from selling one-off licenses for hundreds of dollars to selling subscriptions costing as little as $10 per month has made the company's software available to a much wider audience.
Adobe's growth rate had moderated in recent years, but the company has established a sustainable competitive advantage with products like Photoshop, Acrobat, Illustrator, and other similar programs. Revenue rose 10.5% in fiscal 2025, and adjusted earnings per share (EPS) rose 14% to $20.94 as it repurchased 5% of shares outstanding.
The company expects similar top-line growth next year, and Adobe looks well-positioned for long-term growth, despite any potential competition.
3. Salesforce
NYSE: CRM
Key Data Points
Salesforce (CRM -0.80%), the provider of cloud-based customer relationship management software, is a SaaS pioneer. The company went public in 2004, increasing its annual revenue to $41.5 billion in fiscal 2026, which ended in Jan. 2026, up 9.6%. Continued growth in the core business and new artificial intelligence (AI) products like Agentforce are expected to push revenue close to $46 billion in fiscal 2027, according to the company.
Salesforce is not as profitable as Microsoft or Adobe, partly because it spends almost half its revenue on customer acquisition to sustain its growth. Salesforce shares have surged over their history, however, as the SaaS business model has become the industry standard. As it invests in AI and leverages the multi-brand business model, Salesforce should continue to see steady growth.
4. Shopify
NASDAQ: SHOP
Key Data Points
Shopify (SHOP +1.94%) is one of the most valuable SaaS stocks on the market, having established itself as the clear leader in e-commerce software. Founder Tobi Lutke was early to recognize the opportunity in the space, as he originally started a snowboard shop and built his own software to run the sales apparatus when he couldn't find a suitable alternative.
Over the years, the company has grown by adding new functionalities, handling everything from marketing to payments and fulfillment. These days, Shopify has also established itself as a leader in AI for e-commerce, demonstrating its consistent efforts to improve its product, which helps attract more merchants and earn higher price points.
Shopify continues to deliver solid growth, with revenue up 30% to $11.6 billion in 2025, and its runway continues to look promising.
5. Palantir Technologies
NASDAQ: PLTR
Key Data Points
Palantir (PLTR +2.54%) is best known for its work in counterterrorism and assisting the government, but the company's business model clearly falls into the SaaS category. It sells subscriptions to its software platforms, which help government agencies and businesses analyze large datasets and connect the dots between silos.
In 2023, the company introduced its Artificial Intelligence Platform (AIP), an AI layer that works with its other platforms. That move has supercharged its growth, with revenue accelerating to 56% in 2025, reaching $4.48 billion, and profit margins steadily expanding.
Palantir was also the best-performing stock on the S&P 500 in 2024 and was one of the top-performing ones in 2025 as well.
6. ServiceNow
NYSE: NOW
Key Data Points
ServiceNow is one of the largest and most established software-as-a-service companies in the world, and handles a wide variety of functions for enterprises, including IT service, IT operations, customer service, HR, and more.
Like other SaaS stocks, ServiceNow has plunged of late, falling through 2025 and early 2026, but the company continues to deliver strong results.
In 2026, revenue rose 21% to $13.3 billion, and the company has improved its generally accepted accounting principles (GAAP) margins lately, reporting $1.75 billion in net income, or $1.69 per share. For 2026, the company expects 20.5%-21% revenue growth to around $15.5 billion.
ServiceNow is embracing AI, partnering with Anthropic and OpenAI, deploying AI agents, and launching an AI control tower, which gives customers an easy way to manage their AI tools.
7. Crowdstrike
NASDAQ: CRWD
Key Data Points
Crowdstrike is a leading cybersecurity provider and software-as-a service company, best known for its Falcon endpoint security platform, which uses AI to prevent breaches, malware, and ransomware across endpoints like laptops, servers, and cloud workloads.
Crowdstrike has a long history of delivering strong growth and in fiscal 2026, the company reported 22% revenue growth to $4.81 billion, though the company is still unprofitable on a GAAP basis.
Looking ahead to fiscal 2027, the company expects $5.87-$5.93 billion, or 23% growth. Cybersecurity is generally considered to be more resilient to AI disruption than other types of SaaS companies, which should give Crowdstrike an advantage going forward.
Benefits and risks of investing in SaaS stocks
Like other stock market sectors, SaaS stocks have their own set of characteristics that any investor considering them should understand. Let's take a look at some of the benefits and risks of SaaS stocks.
Benefits:
- SaaS stocks tend to have high growth rates.
- SaaS stocks tend to earn high multiples, meaning they can be worth a lot with relatively low revenue or profits.
- Saas stocks usually have gross margins and scalable business models, meaning their profit margins should improve as they grow.
- The total addressable market for SaaS stocks is promising, especially with the help of AI.
Risks:
- SaaS stocks' high multiples make them vulnerable to multiple compression and pullbacks.
- The sector is cyclical and has a history of falling sharply in bear markets.
- It's a highly competitive industry, and competitive advantages may not be as strong as they seem.
- Profits are often inflated for adjustments for things like share-based compensation.
Fast-growing SaaS companies often post large losses as they scale up their revenue.
How to pick SaaS stocks
Many investors use the price-to-earnings (P/E) ratio to evaluate a company's financial performance. However, with many SaaS companies not yet profitable, this type of analysis is not always possible. Instead, you can consider these two important metrics:
Customer acquisition cost
How much is a SaaS company spending to acquire each new customer? You can calculate the ratio of sales and marketing spending to revenue and evaluate whether that ratio is declining over time. If it's not, the company may be growing but still spending too much to bring in new customers.
Price-to-sales ratio
The price-to-sales (P/S) ratio, which equals a company's market capitalization divided by its annual revenue, is often used as a valuation metric for SaaS companies in place of the P/E ratio. A higher P/S ratio indicates optimism among investors that attractive revenue growth will continue and will eventually lead to profits.
However, an exceedingly high P/S ratio is something to view cautiously, regardless of the company's quality or growth prospects. SaaS highfliers, such as Shopify, Palantir, and Datadog (DDOG +1.56%), trade for between 13 and 86 times sales, ratios that require plenty of optimism to justify. For reference, Adobe and Salesforce trade around 5 times sales, while Microsoft's P/S ratio is about 10.
How to invest in SaaS stocks
- Open your brokerage app: Log in to your brokerage account where you handle your investments.
- Search for the stock: Enter the ticker or company name into the search bar to bring up the stock's trading page.
- Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
- Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
- Submit your order: Confirm the details and submit your buy order.
- Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.
Key trends in the SaaS industry
The SaaS sector has been a big winner for investors over its history, but it's evolving and changing quickly. Here are some of the key trends shaping the SaaS sector to be aware of.
- Layoffs: Layoffs appear to be picking up in the sector. Employees make up the vast majority of expenses in the software industry, and when investor pressure increasess, these companies tend to respond with layoffs. Among the companies that have issued layoffs recently are Block, Oracle, and Microsoft, and investors seem to be looking for more cost-cutting. Expect that trend to continue.
- Embracing AI: Investors are debating whether it will disrupt the SaaS industry or be a tailwind for the sector. SaaS companies are moving quickly to launch AI-based tools, but there's also evidence that vibecoding tools have allowed some customers to replace traditional enterprise software with custom programs created on platforms like Claude Code.
- Usage-based pricing: Finally, pricing is shifting away from seat-based pricing, or per-user pricing, to usage-based pricing, which is based on consumption. Usage-based pricing seems to fit better with the AI model and should also help protect SaaS companies from potential AI disruption.
Don't ignore SaaS company valuations
Microsoft, Adobe, and Salesforce may not be the most exciting SaaS stocks, but they're all profitable and sport valuations that don't require mental gymnastics to justify. Growth in subscription-based software, supercharged by AI, will create plenty of winners in the SaaS industry -- but ignoring valuation could be a recipe for disappointing returns.
Palantir may be the exception that proves the rule, but as a general rule, valuation eventually needs to be justified, no matter how promising the stock is.
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FAQ
FAQ: SaaS stocks
About the Author
Jeremy Bowman has positions in Figma and Shopify. The Motley Fool has positions in and recommends Adobe, Alphabet, Datadog, Figma, Microsoft, Palantir Technologies, Salesforce, and Shopify. The Motley Fool recommends the following options: long January 2028 $330 calls on Adobe and short January 2028 $340 calls on Adobe. The Motley Fool has a disclosure policy.
