Find companies with large addressable markets
Finally, you'll want to invest in businesses with large addressable markets and long runways for growth still ahead. Industry reports from research firms -- such as Gartner (IT +4.08%) and Insider Intelligence, which provide estimates of industry sizes, growth projections, and market share figures -- can be very helpful.
The larger the opportunity, the larger a business can ultimately become. And the earlier it is in its growth cycle, the longer it can continue to grow at an impressive rate.
Why invest in growth stocks?
- They have high return potential.
- Less demand for immediate capital returns allows management to invest in the future.
- They can diversify your portfolio across market segments and sectors.
- Participate in major economic trends.
- One excellent growth stock investment can make up for a handful that don't work out.
Risks of investing in growth stocks
Growth stocks can offer excellent long-term returns, but there are no free lunches in the stock market. The cost of better returns is greater risk.
Growth stocks generally exhibit greater price volatility. That's partly due to their higher valuations. Any changes in expectations for the future are multiplied by a greater factor when valuations are high. As such, investors need to be able to stomach severe drawdowns in the value of their growth stocks.
Individual growth stocks also hold significantly more risk than individual value stocks. By their nature, growth stocks are less predictable, so an individual investment could face setbacks from poor execution, challenges scaling the business, or another company disrupting its product or market. Growth stock investors should maintain a portfolio of companies across industries and in different phases of growth.
Growth stocks versus value stocks
Investors often split the market into growth stocks and value stocks. Where growth stocks generate revenue and earnings growth above the market average, value stocks are more mature, slow-growing businesses. Value stocks can be more predictable, and investors typically pay lower earnings multiples for them. The table below provides a more in-depth side-by-side comparison of growth stocks versus value stocks.