Types of information used with the Mosaic Theory
As stated above, the Mosaic Theory takes advantage of a wide range of information to create a picture of a company in its business environment. This information is both from public and private sources, and though all private information must be non-material, public information can and should be both material and non-material, meaning that it can be information that exerts an effect on the price (material information) or not.
Places where you might find information to build your own Mosaic Theory of a business would include SEC filings such as 10-Ks and 10-Qs, as well as social networks like LinkedIn and Glassdoor. Some people are also able to glean information from the company's management and employees, as well as the work of other analysts and industry experts.
Almost any information can be pieced together to create your personal Mosaic Theory for your favorite company, but try to focus on the information that is the most relevant to the industry and performance of the stock. For example, learning that a competitor is about to release a superior version of a product your company already makes would be very helpful information to consider; discovering that the company is about to release its most popular product in blue might be less useful.