There are thousands of publicly traded companies you can invest in, not to mention the many exchange-traded funds (ETFs) and mutual funds you can buy. So it's not surprising that many investors don't know where to start. Even with a market near an all-time high in early 2026, many stocks remain extremely attractive for long-term investors to consider buying.
Publicly Traded Company
But what are the best stocks to buy in January 2026? Although I can't consult a crystal ball that tells me what stocks will deliver the best returns, I've tried to do the next best thing. In this article, I'll discuss 10 stocks that I think could be great buys for long-term investors looking to put their money to work.

Why these 10?
Before we get to the stocks, let's acknowledge three caveats:
- Choosing the best stocks to buy today depends on your personal financial situation. To get a feel for where you stand, read our guide on how to invest in stocks. It walks you through topics such as establishing an emergency fund, allocating assets, and choosing the right stocks for you.
- I like these stocks as long-term investments, even if a market crash or bear market arrives. I have absolutely no idea what they'll do over the next few weeks or months. In fact, if inflation unexpectedly spikes higher, trade tensions escalate, or the U.S. falls into a deep recession, it's entirely possible that most or all of them could soon decline.
- Although I ensured some variety, the list below isn't meant to be a fully diversified portfolio. Instead, these are my highest-conviction long-term stocks to invest in now. The most effective way to diversify your holdings is to build the core of your portfolio around a fund like the Vanguard Total World Stock Index Fund ETF (VT -0.07%) or the Vanguard S&P 500 ETF (VOO -0.48%).
Now, let's get to my list of the 10 best stocks to buy and hold for the long term, followed by the summarized investment thesis for each.
Pitches for each stock
Now that you've seen my top 10 best stocks to buy now, you may be wondering why I picked each company. Here's a quick rundown of why I'm such a fan of each as a long-term stock to invest in.
1. PayPal

NASDAQ: PYPL
Key Data Points
PayPal (PYPL +1.90%) is an absolute cash machine that is down by about 80% from its highs. If you aren't familiar with the recent history, PayPal completely overhauled its management team in late 2023. Every member of its C-suite is new to the business, and it is an impressive group.
The new leaders have already made significant moves, including introducing an industry-leading cash-back debit card product and launching an advertising platform. PayPal announced an agreement with OpenAI in late 2025 to become the first digital wallet integrated into ChatGPT. Since the new leadership took over, efficiency has improved dramatically, and earnings per share (EPS) is significantly higher.
This could be just a starting point. Management presented investors with a growth roadmap in early 2025, which showed that the team believes it can achieve sustainable 20% annual earnings growth in the not-too-distant future.
The company has 434 million active users across PayPal and Venmo, and it processes about $1.9 trillion in annualized payment volume. It also generates more than $6 billion in free cash flow annually and has been using it to aggressively repurchase its own stock, a sign that management believes it's undervalued.
It's not hard to see why PayPal's management is choosing to use its capital this way. As of January 2026, the stock traded at a historically low price-to-sales (P/S) ratio of less than 1.7 times trailing-12-month sales and for just over 10 times forward earnings.
2. Airbnb

NASDAQ: ABNB
Key Data Points
3. MercadoLibre

NASDAQ: MELI
Key Data Points
E-commerce
4. CrowdStrike

NASDAQ: CRWD
Key Data Points

NASDAQ: ISRG
Key Data Points
Robot-assisted surgery beats shaky human hands. That general thesis hasn't changed significantly since I first noticed Intuitive Surgical (ISRG -2.68%) stock in 2005. The da Vinci Surgical System is the clear market leader, and its "razor and blades" model helps Intuitive generate a recurring stream of revenue.
In the third quarter of 2025, Intuitive Surgical reported year-over-year revenue growth of 23%, fueled by 20% growth in performed da Vinci procedures. Intuitive Surgical is a dominant player in its space, with a global market share of approximately 80%.
It has lots of room to grow as the adoption of its surgical systems and the number of supported procedures increase over time. This is particularly true in many international markets, where the implementation of robot-assisted surgery could be a long-tailed growth catalyst for this excellent business for decades to come.
6. Shopify
Shopify (SHOP -5.93%) operates a platform designed to enable businesses of all sizes to sell their products online, with a particular focus on empowering smaller businesses and growing with them by establishing long-term relationships. Shopify offers a subscription plan starting at $39 per month for businesses (even less for one-person merchants).
The company also provides many adjacent services that help businesses operate smoothly, such as payment processing solutions and logistics. Shopify's one-stop-shop approach to enabling e-commerce has turned it into a powerhouse. It now has more e-commerce sales flowing through its ecosystem than any company besides Amazon, and Shopify could be just getting started.
The platform has generated almost $11 billion in revenue over the past four quarters. However, this is just a fraction of its estimated $153 billion (and growing) market opportunity as more retailers shift their focus to online sales.
E-commerce is still in the relatively early stages, making up slightly more than 16% of retail sales in the United States. Shopify's platform has the No. 2 share of e-commerce by total payment volume (second only to Amazon), giving it a powerful ecosystem with network effect advantages over competitors.
7. Walt Disney

NYSE: DIS
Key Data Points
8. Berkshire Hathaway

NYSE: BRK.A
Key Data Points

NYSE: BRK.B
Key Data Points

NASDAQ: AMZN
Key Data Points

NASDAQ: GOOGL
Key Data Points

NASDAQ: GOOG
Key Data Points
Alphabet isn't exactly a household name, but its main subsidiary, Google, certainly is. And there's a lot more to the business and its potential than the massive internet search operation that has a dominant market share.
Google is divided into two main segments: Google Services and Google Cloud. Google services include YouTube, Google Play, Gmail, Android, Chrome, and the Nest smart-home products. This part of the business makes most of its money from advertising, but there's also significant revenue from hardware (Nest) and in-app purchases (Google Play).
Google Cloud is the company's cloud services division, holding the No. 3 market share behind AWS and Microsoft Azure. It has been growing its market share in recent years, and the cloud infrastructure market itself is forecast to quadruple by 2030. So, while this accounts for approximately 10% of the company's revenue today, it could be the biggest growth driver for years to come.
Additionally, Alphabet has a segment called "Other Bets," which owns several promising early-stage businesses. The self-driving vehicle technology company Waymo is perhaps the most notable and has a clear market lead in the young robotaxi industry. While none of the "other bets" companies produce any significant revenue yet, there's a lot of long-term potential.
Not only is there tons of growth potential, but Alphabet is also extremely profitable and has a substantial amount of cash. In fact, this has recently prompted Alphabet to initiate its first-ever dividend payment.
How to buy best-performing stocks
Fortunately, modern-day brokers have made buying stocks like these easy. Just go through these steps:
- Open your brokerage app: Log in to your brokerage account where you handle your investments.
- Search for the stock: Enter the ticker or company name into the search bar to bring up the stock's trading page.
- Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
- Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
- Submit your order: Confirm the details and submit your buy order.
- Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.





















