In addition to its exposure to more smoking-friendly markets, Philip Morris has also outperformed peers like Altria and British American Tobacco (BTI +1.49%) in next-gen, smoke-free products, which now make up more than 40% of Philip Morris' revenue and a higher percentage of its gross profit.
The company has found success in IQOS, its heat-not-burn tobacco sticks, which uses tobacco rather than the e-liquid vapes use, and heats to a temperature where it turns into vapor rather than smoke. As of the end of 2024, there were more than 32 million IQOS users worldwide, and the number was growing. The company launched IQOS in the U.S. March 2025.
Additionally, the company's acquisition of Swedish Match in 2023 has paid off, giving it ownership of the popular Zyn oral nicotine pouches, whose shipments jumped 53% to 223.4 million cans in the first quarter of 2025. Philip Morris is also expanding production at its Kentucky Zyn facility and adding a new one in Colorado.
Finally, Philip Morris offers a reliable dividend yield of 3%.
4. Costco Wholesale