The core of Alphabet (GOOG +0.46%)(GOOGL +0.55%) is Google, which encompasses its namesake leading internet search engine, YouTube, Gmail, Android, and more. Google’s services are used by billions of people around the world, making it integral to how we communicate in modern life.
Google’s business is primarily supported by advertising. Its search engine is able to serve highly targeted ads based on search terms. User data collected from other Google products, such as YouTube, Gmail, and Maps, helps improve its targeting. The sheer number of people using Google’s services makes it extremely attractive to advertisers looking to reach a broad audience, but its targeting capabilities make it suitable for any advertiser.