Virtual reality (VR) stocks are equity stakes in businesses that could make substantial contributions to the VR space. The concept of VR began decades ago. But real-world adoption has picked up steam in recent years.
VR is primarily used for gaming and entertainment right now but there's great potential for the technology in several industries and professions, including engineering and design, healthcare, defense, and education.
Moreover, the VR trend could deliver substantial growth opportunities for investors over the next decade. Various research groups forecast a double-digit compound annual growth rate (CAGR) between 2025 and 2030 or beyond. For those looking to start investing in VR, here are seven of the best stocks to consider.
The best virtual reality stock contenders
| Company | Ticker | Market cap | Sector |
|---|---|---|---|
| Meta Platforms | NASDAQ:META | $1.7 trillion | Communication Services |
| Sony Group | NYSE:SONY | $169.1 billion | Consumer Discretionary |
| Axon Enterprise | NASDAQ:AXON | $43.4 billion | Industrials |
| Qualcomm | NASDAQ:QCOM | $186.7 billion | Information Technology |
| Nvidia | NASDAQ:NVDA | $4.5 trillion | Information Technology |
| Unity Software | NYSE:U | $18.9 billion | Information Technology |
| Roblox | NYSE:RBLX | $66.8 billion | Communication Services |
1. Meta Platforms
NASDAQ: META
Key Data Points
Meta Platforms (META +1.93%), formerly known as Facebook, acquired Oculus, a leading VR technology company, in 2014. It has since helped the company develop and market its virtual reality headsets and software. In 2017, CEO Mark Zuckerberg said he wanted to get 1 billion people using virtual reality.
The Meta Quest 3 is the latest iteration of its flagship product lineup. And Meta also has a partnership with EssilorLuxottica's (OTCMKTS:ESLOY) Ray-Ban brand of sunglasses. These Ray-Ban Meta glasses have been a surprise runaway hit for consumers who appreciate mixed-reality hardware options that are also stylish.
The company changed its name to Meta Platforms in late 2021 to emphasize its focus on building the infrastructure to support the metaverse. "We're focused on the foundational hardware and software that are required to build an immersive, embodied internet that enables better digital social experiences than anything that exists today," CEO Mark Zuckerberg said.
Given the CEO's excitement surrounding the potential of the metaverse, Meta will undoubtedly continue to invest in its suite of VR products, making it a good choice for investors interested in the trend.
2. Sony
NYSE: SONY
Key Data Points
Sony (SONY -1.02%) has developed its own VR headset, the PlayStation VR2 (PSVR2), that is compatible with its popular PlayStation 5 video game console. The console (launched in 2020) and the VR headset (launched in 2023) have been among the best-selling VR devices, along with Meta's line of products. The PlayStation VR2 has received positive reviews.
In early 2025, Sony launched XYN, a business segment that has both software and hardware solutions related to VR. However, these VR products have more of an enterprise focus. Sony provides software for capturing objects in 3D, VR headsets that can run computer-aided design (CAD) software, and even screens that display objects in 3D without the need for special 3D glasses.
With envelope-pushing products for both consumers and professionals, Sony will likely remain a top VR stock for a long time.
3. Axon Enterprise
NASDAQ: AXON
Key Data Points
Axon Enterprise (AXON -0.27%) provides law-enforcement agencies with Tasers, body cameras, and cloud-based software. And it's been one of the greatest stock investments of the past decade. However, many investors are still unaware that the company is also an important player in the VR space.
The Axon Training Pod is a complete unit that allows agencies to get up and running quickly with VR training. Handheld VR Tasers coupled with VR headsets allow officers to train without using up pricey, physical cartridges. In addition to VR weapon training, Axon's solutions include a component for learning community engagement skills to de-escalate situations before resorting to the use of a Taser.
4. Qualcomm
NASDAQ: QCOM
Key Data Points
Qualcomm (QCOM +0.64%) specializes in wireless technology, but it has a range of other products, including software, processors, and modems. Its system-on-chip (SoC) Snapdragon brand of semiconductor products powers many top VR devices today.
For example, Axon's VR training uses the HTC Vive Focus 3 headset, which is powered by a Snapdragon XR2 from Qualcomm. Meta Platforms also uses Snapdragon products to power both the Meta Quest 3 and the Ray-Ban Meta glasses.
Qualcomm isn't necessarily a household name because its products aren't usually consumer-facing. But pop the hood on some of the most popular VR hardware devices on the market, and one will often find something from Qualcomm, which enables it to make this list of top VR stocks.
5. Nvidia
NASDAQ: NVDA
Key Data Points
Some of the companies on this list build and sell finished VR hardware products. However, companies that supply essential technology to hardware manufacturers are just as important. For this reason, Nvidia (NVDA -0.81%) is a top choice when it comes to VR stocks because it's the leading designer of graphics processing units (GPUs) for PCs and game consoles.
For more advanced VR applications -- not just video games -- Nvidia's VR-specific GeForce GTX GPUs are doing a lot of work. Developers can also use the company's software developer kit (SDK), called VRWorks. Whether it's for hardware or for applications, developers can use the SDK to make images, sounds, and touch interactions more realistic for the VR world.
Given the graphics-intensive nature of virtual reality, Nvidia is poised to benefit, regardless of which company's hardware winds up becoming the industry standard.
6. Unity Software
NYSE: U
Key Data Points
There's no point in having high-resolution VR displays and powerful processors unless there are also high-quality 3D images to go with them. That is why Unity Software (U +3.40%) is included in this list of best VR stocks.
Unity Software has tools for 3D image creation that are used by video game developers, movie studios, industrial companies, and more. And since realism is so important, Unity has real promise in the world of VR.
According to the company, more than 70% of the top-selling games for Meta's Quest platform are made using Unity's software. This is a strong data point that showcases the company's positioning in the VR space. As VR adoption grows, more developers will likely look to Unity's image-creation tools when building quality VR content.
7. Roblox Corporation
NYSE: RBLX
Key Data Points
Roblox (RBLX +0.00%) is a platform containing many different games and experiences. Users often experience these offerings with a gaming console or a mobile device. But the company does offer VR versions of its various in-platform worlds, allowing users to experience them with VR systems, such as the Meta Quest 3.
Roblox is clearly becoming a go-to VR platform. In the third quarter of 2025, the platform exceeded 150 million daily active users for the first time. Users are now engaged on the platform for around 100 billion hours annually and counting. Fewer than 20% of users are based in the U.S. and Canada, showing the platform's global reach.
To reiterate, Roblox isn't merely for playing games -- events such as concerts have also taken place on the platform. As VR hardware devices improve in the coming years, experiences on Roblox may increase, positioning the business for a long-term VR tailwind.
Benefits and risks of investing in virtual reality stocks
All investing trends have potential benefits as well as potential risks. That's why it's important to consider both sides. For example, a couple of benefits of VR stocks include:
- The technological step forward: Throughout history, technology has always moved forward. And VR holds great promise when it comes to social interaction, education, engineering, and more. Investing in technological progress is often a good idea.
- The growth: Along the same lines, revenue growth is one of the most important factors for investors to consider when buying stocks. As VR technology improves, it will almost certainly lead to growth opportunities for certain businesses, which could be good for those shareholders.
However, VR stocks could have a couple of risks as well, including:
- Overly optimistic expectations: While VR would appear to be the next wave of innovation, it's taken longer to develop than many pundits expected. And some incredibly promising VR hardware devices have ultimately failed to resonate with consumers. It's possible this space never develops as hoped, leading to poor stock performance as expectations meet reality.
- Questionable profits: Some companies are spending substantially on VR without making profits -- Meta Platforms is a good example. VR ultimately needs to have an attractive return on investment if it's going to be rewarding for shareholders.
Factors to consider when selecting virtual reality stocks
Not all VR stocks will be good buys. Here are just a few things worth exploring when evaluating which stocks in this space are worth buying
For starters, investors should consider the entirety of a company's business. There are unlikely to be many, if any, VR pure-play investments that do well. Top VR players will likely have large business operations outside of VR. And those revenue streams need to be evaluated as well.
Additionally, there are many applications for VR technology. The best companies to invest in will likely have the opportunity to expand into multiple VR verticals instead of being pigeon-holed into a single application. This is called optionality, which is nice to have when possible.
Finally, it's important to consider the business model for each VR company. Some things are more competitive than others. And competition can cause things to become commoditized -- profits get smaller and smaller as prices come down. It's better to find a VR company that has a competitive moat to avoid low-profit ventures in the space.
Adding virtual reality to your portfolio
There are several ways to invest in the future of virtual reality. From consumer hardware to enterprise computing and software companies to chipmakers, all present various opportunities to invest in this fast-growing industry.
The seven companies above represent just a handful at the top of the field. Many others are working to develop and further the adoption of VR, which should fuel growth across this fast-changing space.
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How to invest in virtual reality stocks
For those who are excited about VR stocks and want to invest, here's a step-by-step breakdown for how to get started:
- Open your brokerage app: Log in to your brokerage account where you handle your investments.
- Search for the stock: Enter the ticker or company name into the search bar to bring up the stock's trading page.
- Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
- Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
- Submit your order: Confirm the details and submit your buy order.
- Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.
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