NYSE: HLT
Key Data Points
In 1964, the company divided its operations, spinning off its international businesses into a separately traded entity called Hilton International Co. The international segment was purchased by Trans World Corp. in 1967, with additional international properties sold to UAL Corp, now known as United Airlines Holdings (UAL -1.42%) in 1986; UAL Corp. subsequently sold Hilton International to a British gambling company.
The outcome of all these maneuvers was that by the late 1990s, there were two companies operating Hilton Hotels both domestically and abroad, but each was unable to use the Hilton name in the other's operating regions. At one point, Hilton International hotels operated stateside were called Vista International Hotels, and the U.S.-based business called its hotels outside the country Conrad Hotels.
Eventually, the U.S. and British Hilton segments entered into a joint marketing agreement that allowed each to promote the other's brands, share logos, and enable system-wide reservations. In 1999, the company also brought brands like DoubleTree and Embassy Suites into the fold.
Stock
How to buy Hilton Hotels stock
Hilton Hotels stock is publicly traded, so you can buy shares of the business like any other stock.
Here are important steps to follow if you want to buy shares of Hilton stock.
- Open your brokerage app: Log in to your brokerage account where you handle your investments.
- Search for the stock: Enter the ticker or company name into the search bar to bring up the stock's trading page.
- Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
- Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
- Submit your order: Confirm the details and submit your buy order.
- Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.
Should I invest in Hilton Hotels?
Deciding if you should invest in Hilton Hotels stock depends on you and your investment goals. Whether or not the hospitality industry is one you gravitate towards, as well as whether you tend to be a more growth or value-oriented investor, will be a big part of your final decision. That being said, there are some notable reasons to consider investing in Hilton Hotels stock.
One of the company's core competitive advantages that enables the hospitality brand to remain relatively asset-light is its franchise model. About 90% of the company's hotels are owned and operated by independent companies or franchisees, not Hilton Worldwide.
While Hilton Worldwide maintains the intellectual property for these brands, the fact that it isn't responsible for operating these properties or employing their staff means that capital-intensive areas like wages, maintenance, and real estate costs are minimized.
Instead, Hilton Worldwide makes the majority of its money from franchise and licensing fees, management fees, and incentive management fees related to this model. For example, Hilton Worldwide reported a total revenue of approximately $11.2 billion in 2024. That total included:
- $2.6 billion derived from franchise and licensing fees.
- $1.3 billion from other revenues from owned and leased hotels.
- $369 million from base and other management fees.
- $290 million from incentive management fees.
- $232 million from other revenue.
The franchise model not only makes the company more asset-light but also is designed to drive greater profitability over the long run. Investors considering putting cash into Hilton Hotels stock should understand that there is a general cyclicality to the industry.
Hilton expects consumer spending to be slower in 2025, potentially affecting its financials. The company also anticipates a slowdown in the broader economic environment, which could affect travel demand, and its hotels in China continue to struggle due to lower international flight volumes and other factors.
However, Hilton is focused on investing in growth and expanding its global portfolio. The company is also focusing on delivering enhanced guest experiences and meeting evolving travel trends. This could make it a compelling buy for some long-term investors with risk appetite and interest to invest in hotel stocks, as well as the appropriate investment time horizon.
Is Hilton Hotels profitable?
Hilton Hotels stock has a steady track record of profitability. The company reported $1.5 billion in revenue in its fiscal 2024, up from $1.2 billion in 2023.
Does Hilton Hotels pay a dividend?
Hilton Hotels stock does pay a dividend, although it was temporarily suspended in 2020 when the COVID-19 pandemic hit. The company restored the dividend in 2022. Its current quarterly payout is $0.15 per share, or an annual dividend of $0.60 per share.
The dividend yield for Hilton Hotels stock is approximately 0.28%. In terms of payout ratio, the company maintains one that comes to approximately 10% of earnings.
Exchange-Traded Fund (ETF)
Will Hilton Hotels stock split?
Hilton Hotels stock has split multiple times in the history of the company. The first split was a 2-for-1 split in June 20, 1988, and the second was a 4-for-1 split on Sept. 26, 1996.
The most recent stock split was related to the spinoff of Park Hotels & Resorts and Hilton Grand Vacations. This stock split occurred on Jan. 4, 2017, and was a 1000-for-2,052 reverse stock split. After spinning off the two entities into their own publicly traded companies, Hilton Hotels Worldwide wanted to retain the value of its own company shares.
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The bottom line on Hilton Hotels
Hilton Hotels is one of the world's largest hospitality companies, with a footprint that spans several continents. It is one of the most familiar brands in the industry today. The recovery in travel, increases in daily rates, and additions of new hotels and rooms are driving steady revenue and profits.
Like other companies in the hospitality industry, Hilton Hotels is somewhat dependent on consumer spending, which can change with fluctuations in macroeconomic conditions. However, Hilton Hotels stock boasts a relatively asset-light model, which can lend resilience and profitability in a wide range of environments.
For investors who want to put cash into a mainstay brand with an established history of growth and a clear long-term value proposition to consumers, Hilton Hotels stock might be a valuable addition to a long-term investor's portfolio.
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